About Us

We’ve held Senior Roles at...

We’ve taken companies from a 150mm valuation to 7 billion plus.

Multiple ECOM CPA employees own and operate eCommerce business, and we are currently helping multiple tech providers in the eCommerce space build a better product by consulting them on their product roadmap.

Most importantly, we built ECOM CPA from feedback that there needed to be a better all encompassing solution to simplify compliance while helping eCommerce owners scale faster. It continues to drive why we wake up and show up as the leader in our space.

Our Core Values

ECOM CPA has Grit:

We like a challenge and we don’t give up. Some people go out of their way to avoid uncomfortable situations…we run straight towards them!

ECOM CPA is Innovative:

We don’t follow in the footsteps of others, we strive to blaze our own trail, which means constantly iterating, adapting, and generating new ideas.

ECOM CPA is Kind:

We believe that words and tone matter, and strive to communicate with both confidence and humility in all situations.

ECOM CPA Takes Extreme Ownership:

We own the outcomes of our work, good or bad. We take pride in the good outcomes and autopsy the bad outcomes to identify and solve the problem.

ECOM CPA Achieves Excellence:

We don’t make the same mistake twice. We’re not perfect, but we are adaptable and learn from our errors!

ECOM CPA is Mentally Agile:

We are quick learners and adaptable, with the ability to see both the details and the big picture. We seamlessly switch between a laser-focus on the specifics and a broader perspective. And we do it all with a positive attitude!

ECOM CPA Does The Right Thing:

We believe in doing the right thing even when it’s tough. We value integrity and good judgment, and know that taking shortcuts is not the way to go.

Leadership That Inspires

Jeremy Allen

CEO & Founder

I’ve been involved with e-commerce businesses since 2005, and I started Ecom CPA because I was so frustrated with the traditional CPA firm that doesn’t truly understand their client, and provides no real value. I’ve been a CPA for over 13 years, and truly enjoy providing Tax Planning and CFO Services. I like automation and am constantly testing new software platforms.

Tracy Rhew

Director of Operations

The e-commerce business model has shifted the business world and it expanded the opportunity to own a business to anyone in the world. It is such an exciting and fast-paced industry that drives the necessity of operating in excellence. I have years of experience in guiding and directing CPA firm operations and truly enjoy providing operational excellence that allows our clients and firm to reach their highest goals. In my free time I enjoy being a dog mom, traveling and singing/playing music.

Jason Munckton

Sales & Marketing Manager

I believe e-commerce is the most empowering business model the world has ever seen. With an internet connection and a few Udemy Courses someone in a remote village can start, manage, and grow a successful company. I want to be part of their journey, to cheer for and enable that business. From Enterprise Technology to my own lawn service business I started at 12 years old…I’ve sold lots of great things, yet have never been more excited than I am now to bring ECOM CPA’s services to online sellers.

Merit Nateras

Tax Manager

With over 20 years in public accounting, I’ve witnessed the tax world evolve from receipts in shoeboxes to a fully paperless, technology-driven industry—one where E-commerce now leads the way. E-commerce isn’t just a business model; it has become a way of life for many of us.

What motivates me every day is helping clients navigate where they are today while preparing for where they’re headed tomorrow. Leading our team through the complexities of tax compliance has been one of the most rewarding parts of my career. I feel truly blessed to be part of the ECOM CPA team, where innovation and client success go hand in hand.

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Whitney Hoffman

Client Manager

My passion for accounting began in 2010, and since then I’ve gained experience in both public and corporate roles before joining ECOM CPA in 2022. I’ve always loved client-facing work because it allows me to help people and see the difference I can make. E-commerce accounting excites me because it’s constantly evolving, requiring adaptability and lifelong learning — values I carry into every client relationship. Outside of work, I enjoy spending time with my family and boating.