
Selling on Whatnot in 2026: How to Capture the Live-Commerce Boom Profitably
Published May 8, 2026 | ecomCPA Whatnot did $8 billion in GMV in 2025, more than doubling its $3 billion run rate the year before.
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Published May 8, 2026 | ecomCPA Whatnot did $8 billion in GMV in 2025, more than doubling its $3 billion run rate the year before.

Most ecommerce sellers I work with treat shrinkage like weather. It happens, you can’t really stop it, you write down the number once a year

Most ecommerce sellers I’ve talked to this spring started 2026 by booking tariffs as an operating expense. It’s an honest mistake. The tariff line item

If you take Klarna, Affirm, or Afterpay at checkout, the way most ecommerce sellers book those settlements is wrong. Not catastrophically wrong. Just wrong enough

A client called me last month. They had pulled out of Amazon FBA in November 2025 after the new fee schedule wrecked their margins on

Net deposits are the single largest source of misstatement on ecommerce P&Ls. The fix is not exotic – but the cost of not fixing it

ECOM CPA | Published April 2026 Between 2019 and 2024, tens of thousands of non‑US sellers formed single‑member Delaware or Wyoming LLCs to sell on

ECOM CPA | Published April 2026 For more than 60 years, a single sentence in a 1959 federal statute—Public Law 86‑272—has quietly protected tens of

Over 35 states now offer a pass-through entity tax (PTET) election. If you sell into more than a handful of states and your LLC or

If your ecommerce brand spent money on software development, custom integrations, or proprietary technology between 2022 and 2024, there is a real chance the IRS
Get in touch and learn exactly how we can help simplify your finances.